Health advertising. Across markets.
Medical and health advertising rules by country.
Choose a country, product or service, and advertising channel. Find relevant restrictions, source references and questions that need local review.
How FDASM works →Choose your market
Select a country, your product or service and the advertising channel you want to use.
Find your framework→Understand the rules
Read the relevant framework, explore its sources and use the checklist to prepare questions for local specialists.
Explore the library→Prepare questions for local advisers.
Identify the restrictions and unresolved issues to discuss with specialists before preparing your campaign.
Explore local expertise→The market library
Start with a country.
Different markets. Different rules.
Find your starting point.
What the library covers
Your offer. Your channels.
Open a category or channel below.
Follow the tree to your framework.
What you bring to market.
Prescription Medicines+
Choose a country, then a channel.
Brazil+
Canada+
China+
France+
Germany+
India+
Italy+
Japan+
Poland+
Spain+
United Kingdom+OTC Medicines+
Choose a country, then a channel.
Brazil+
Canada+
China+
France+
Germany+
India+
Italy+
Japan+
Poland+
Spain+
United Kingdom+Medical Devices & Medtech+
Choose a country, then a channel.
Brazil+
Canada+
China+
France+
Germany+
India+
Italy+
Japan+
Poland+
Spain+
United Kingdom+Diagnostics & Health Testing+
Choose a country, then a channel.
Brazil+
Canada+
China+
France+
Germany+
India+
Italy+
Japan+
Poland+
Spain+
United Kingdom+Food Supplements+
Choose a country, then a channel.
Brazil+
Canada+
China+
France+
Germany+
India+
Italy+
Japan+
Poland+
Spain+
United Kingdom+Cosmetics & Skincare+
Choose a country, then a channel.
Brazil+
Canada+
China+
France+
Germany+
India+
Italy+
Japan+
Poland+
Spain+
United Kingdom+Digital Health Products+
Choose a country, then a channel.
Brazil+
Canada+
China+
France+
Germany+
India+
Italy+
Japan+
Poland+
Spain+
United Kingdom+
The expertise you offer.
Healthcare Providers & Professionals+
Choose a country, then a channel.
Brazil+
Canada+
China+
France+
Germany+
India+
Italy+
Japan+
Poland+
Spain+
United Kingdom+Medical Treatments & Services+
Choose a country, then a channel.
Brazil+
Canada+
China+
France+
Germany+
India+
Italy+
Japan+
Poland+
Spain+
United Kingdom+Dental & Oral Health+
Choose a country, then a channel.
Brazil+
Canada+
China+
France+
Germany+
India+
Italy+
Japan+
Poland+
Spain+
United Kingdom+Aesthetic Medicine & Cosmetic Procedures+
Choose a country, then a channel.
Brazil+
Canada+
China+
France+
Germany+
India+
Italy+
Japan+
Poland+
Spain+
United Kingdom+Pharmacies & Health Retail+
Choose a country, then a channel.
Brazil+
Canada+
China+
France+
Germany+
India+
Italy+
Japan+
Poland+
Spain+
United Kingdom+Wellness & Complementary Therapies+
Choose a country, then a channel.
Brazil+
Canada+
China+
France+
Germany+
India+
Italy+
Japan+
Poland+
Spain+
United Kingdom+
How you reach people.
Websites & Landing Pages+
Choose a product or service, then a country.
Prescription Medicines+
OTC Medicines+
Medical Devices & Medtech+
Diagnostics & Health Testing+
Food Supplements+
Cosmetics & Skincare+
Digital Health Products+
Healthcare Providers & Professionals+
Medical Treatments & Services+
Dental & Oral Health+
Aesthetic Medicine & Cosmetic Procedures+
Pharmacies & Health Retail+
Search Advertising+
Choose a product or service, then a country.
Prescription Medicines+
OTC Medicines+
Medical Devices & Medtech+
Diagnostics & Health Testing+
Food Supplements+
Cosmetics & Skincare+
Digital Health Products+
Healthcare Providers & Professionals+
Medical Treatments & Services+
Dental & Oral Health+
Aesthetic Medicine & Cosmetic Procedures+
Pharmacies & Health Retail+
Paid Social Media+
Choose a product or service, then a country.
Prescription Medicines+
OTC Medicines+
Medical Devices & Medtech+
Diagnostics & Health Testing+
Food Supplements+
Cosmetics & Skincare+
Digital Health Products+
Healthcare Providers & Professionals+
Medical Treatments & Services+
Dental & Oral Health+
Aesthetic Medicine & Cosmetic Procedures+
Pharmacies & Health Retail+
Organic Social Media+
Choose a product or service, then a country.
Prescription Medicines+
OTC Medicines+
Medical Devices & Medtech+
Diagnostics & Health Testing+
Food Supplements+
Cosmetics & Skincare+
Digital Health Products+
Healthcare Providers & Professionals+
Medical Treatments & Services+
Dental & Oral Health+
Aesthetic Medicine & Cosmetic Procedures+
Pharmacies & Health Retail+
Influencers & Endorsements+
Choose a product or service, then a country.
Prescription Medicines+
OTC Medicines+
Medical Devices & Medtech+
Diagnostics & Health Testing+
Food Supplements+
Cosmetics & Skincare+
Digital Health Products+
Healthcare Providers & Professionals+
Medical Treatments & Services+
Dental & Oral Health+
Aesthetic Medicine & Cosmetic Procedures+
Pharmacies & Health Retail+
Email & Messaging+
Choose a product or service, then a country.
Prescription Medicines+
OTC Medicines+
Medical Devices & Medtech+
Diagnostics & Health Testing+
Food Supplements+
Cosmetics & Skincare+
Digital Health Products+
Healthcare Providers & Professionals+
Medical Treatments & Services+
Dental & Oral Health+
Aesthetic Medicine & Cosmetic Procedures+
Pharmacies & Health Retail+
Online Video+
Choose a product or service, then a country.
Prescription Medicines+
OTC Medicines+
Medical Devices & Medtech+
Diagnostics & Health Testing+
Food Supplements+
Cosmetics & Skincare+
Digital Health Products+
Healthcare Providers & Professionals+
Medical Treatments & Services+
Dental & Oral Health+
Aesthetic Medicine & Cosmetic Procedures+
Pharmacies & Health Retail+
Podcasts & Digital Audio+
Choose a product or service, then a country.
Prescription Medicines+
OTC Medicines+
Medical Devices & Medtech+
Diagnostics & Health Testing+
Food Supplements+
Cosmetics & Skincare+
Digital Health Products+
Healthcare Providers & Professionals+
Medical Treatments & Services+
Dental & Oral Health+
Aesthetic Medicine & Cosmetic Procedures+
Pharmacies & Health Retail+
Print Advertising+
Choose a product or service, then a country.
Prescription Medicines+
OTC Medicines+
Medical Devices & Medtech+
Diagnostics & Health Testing+
Food Supplements+
Cosmetics & Skincare+
Digital Health Products+
Healthcare Providers & Professionals+
Medical Treatments & Services+
Dental & Oral Health+
Aesthetic Medicine & Cosmetic Procedures+
Pharmacies & Health Retail+
Television+
Choose a product or service, then a country.
Prescription Medicines+
OTC Medicines+
Medical Devices & Medtech+
Diagnostics & Health Testing+
Food Supplements+
Cosmetics & Skincare+
Digital Health Products+
Healthcare Providers & Professionals+
Medical Treatments & Services+
Dental & Oral Health+
Aesthetic Medicine & Cosmetic Procedures+
Pharmacies & Health Retail+
Radio+
Choose a product or service, then a country.
Prescription Medicines+
OTC Medicines+
Medical Devices & Medtech+
Diagnostics & Health Testing+
Food Supplements+
Cosmetics & Skincare+
Digital Health Products+
Healthcare Providers & Professionals+
Medical Treatments & Services+
Dental & Oral Health+
Aesthetic Medicine & Cosmetic Procedures+
Pharmacies & Health Retail+
Outdoor & Place-Based Advertising+
Choose a product or service, then a country.
Prescription Medicines+
OTC Medicines+
Medical Devices & Medtech+
Diagnostics & Health Testing+
Food Supplements+
Cosmetics & Skincare+
Digital Health Products+
Healthcare Providers & Professionals+
Medical Treatments & Services+
Dental & Oral Health+
Aesthetic Medicine & Cosmetic Procedures+
Pharmacies & Health Retail+
From framework to action
Find the right people on the ground.
Three kinds of local expertise to help you take the next step.
Medical & health marketing
Dedicated agencies with experience in medical and health marketing in your target country.
Marketing & sales advisory
Advisory firms with local marketing and sales expertise, across healthcare and other sectors.
Business & project coordination
Local professionals who help organize business activity, bring people together and coordinate projects.
Local partner profiles are introduced within the relevant country frameworks.
About FDASM
What each framework covers.
Frameworks for Digital Advertising Standards in Medicine
Each framework brings together product and service rules, channel requirements, practical examples and a pre-publication checklist. Sources and research limitations are included.
For initial orientation only. Frameworks are not legal, regulatory or medical advice, a complete compliance plan or approval to publish. Source-check dates record editorial research, not campaign clearance.
Browse the complete framework library +
Explore every available combination by country or sector. Each link opens a standalone framework.
